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Massive Expansion by Casino Rewards
Powered by Microgaming software, Casino Rewards operates a variety of brands and has become the largest group of online casinos in the industry. Recently the company has been on a purchasing spree acquiring Villento Casino and Rich Reels Casino. Also, the company recently acquired all seven brands of the Mini Vegas Group which includes:
Colosseum Casino
Luxury Casino
Vegas Joker Casino
Vegas 7 Casino
Vegas Slot Casino
Vegas Country Casino
Grand Hotel Casino
The details of the recent acquisition have not been publicly announced by Casino Rewards or Mini Vegas. However, the news has been confirmed by representatives of the operators. Also, Rewards Affiliates, the affiliate program for Casino Rewards informed their marketers that the Mini Vegas brands of casinos falls under the Casino Rewards umbrella.
Additionally, the industry watch dog organization, Casinomeister, has confirmed the acquisition. All seven of the Mini Vegas online casinos now display a Casino Rewards interface. Each site presents the weekly and monthly newsletters and the announcement of the Casino Rewards $25,000 Giveaway promotion. However, the parent site does not yet list the brands as their partners.
The online gambling forums have been teeming with discussion regarding this major acquisition. The hot topic is whether this is a good buy for Casino Rewards and whether the brands will continue to operate. Many arguments for the purchase involve the synergy both casinos share.
For instance, both are powered by Microgaming and licensed by the Kahnawake Gaming Commission. Therefore, no technical hassles would ensue with a takeover. Also, all Mini Vegas brands boast the eCOGRA seal of fairness. Therefore, Casino Rewards knows they are not purchasing bad digital property. It appears as if Casino Rewards is attempting to taken advantage of their brand equity and goodwill.
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The amount of money Casino Rewards has paid for the group has yet to be disclosed. It is also rumored that Casino Rewards has struck a deal with Microgaming. Following this acquisition, Casino Rewards will own one-third of the Microgaming-powered casino in the industry. Since Microgaming charges on a per brand basis, the group should not be required to pay 30 times for the same set of games.
This acquisition was a major purchase for the Casino Rewards group. Although there appears to be many factors that must be smoothed out, this will significantly increase the size of the operator and increase revenues considerably.